And the winner is...

Breeders do great science. But as our Seeds2B team knows: the test of the best is always the market. But how does one spot a likely winner in advance? Crop demonstrations at Field Days let buyers and users evaluate new varieties. Here’s a soybean example from Uganda.

Getting the winners to market starts with the science itself. See how we're also working with universities to make customers' views part of breeders' curricula.