Qorichacra - Vegetables and value at 10,000 feet
The 'Qorichacra' project focuses on the critical topic of linking smallholders into sophisticated supply chains. It started in 2010 in the region of Cusco, Peru. We are now scaling it up with McDonald's and other partners in Peru, Brazil, Argentina and Puerto Rico.
Here's the summary of the 2016 impact study.
Linking smallholders to lucrative local markets
The project supports vegetable producers through infrastructure development, agronomy, GlobalGAP compliance and finance. It aims to enable them to access 'high-end' markets in the hospitality industry and retail.
Another feature of this project is the livelihood improvement scheme. Specific initiatives help villagers to address particular aspects of their livelihood collectively. In Cusco, for example, farming families refurbished their houses and made other changes to their lifestyle. This scheme ran as a friendly competition.
Qorichacra (meaning 'golden field' in the Andean language of Quecha) represents an innovative partnership between private and public organizations to help smallholders access high-value markets. The project is supported by the Syngenta Foundation and by Arcos Dorados, who run McDonald’s operations in Latin America. Local implementation is the responsibility of local teams, often from non-profit organizations with extensive experience in rural areas.
- Producers’ network fulfilling the needs of McDonald’s and other restaurants in the cities of Cusco and Arequipa, Peru.
- Launch of Qorichacra Brazil, Argentina (2013) and Puerto Rico (2014), with the support of further partners.
In September 2015, the IIED issued a study called Global or local food chains? The publication focuses on Peru and Senegal, with inputs from our Qorichacra team.
In 2015, together with a major partner, we started a newsletter in Spanish and Portuguese. We also have a Spanish brochure plus versions in Portuguese and English.
GlobalG.A.P. training plays an important role in this initiative. Here's a Brazilian radio transcript (in Portuguese)
Here is a Qorichacra portrait in our series for the FAO Year of Family Farming
In August 2014, McDonald's included Qorichacra in its review "Global Best of Green"
In July 2014, we extended this model to Puerto Rico. Here's the media release (in Spanish).
Here's a 2013 project summary with photos
"Vegetais de qualidade a 3000 metros de altura": pdf (project summary in Portuguese, 2013)
We also have a short 2015 Qorichacra (Peru) video available in Spanish. If you would like to watch this, please send a mail to our contact box.